Accounting Firm Case Study – NetDeposited

Meet NetDeposited

NetDeposited is an accounting firm focused on helping ecommerce businesses with bookkeeping, sales tax reporting and audits, payroll, reporting, and more.

The Situation

Before enlisting the help of several employees and Bookkeep’s accounting automation, NetDeposited was an unwieldy one-woman show.

“In the beginning and until very recently, I did everything. Prospecting clients, organizing my systems, putting together the best workflows, ALL of the bookkeeping, cleanup work, integration setups, reporting, budgeting, forecasting, ALL of the receipt management, bill pay, payroll, my own website, marketing (to the extent that I knew how) and any other thing that I needed to do. I was very overwhelmed because I did not know how much I could realistically handle, and how much I could not. I just said, ‘yes,’ to everything.”

Finally, Rachel determined that it was necessary to delegate and automate if she wanted to scale and mitigate the growing pains.

“When you are a sole practitioner, there is no one to bounce ideas off of. I didn’t know what was the best solution to use, so I would just sign up for EVERYTHING. I tried and tested every single product I could. Certain things would work as I envisioned, but other things did not and I had to spend the time learning and testing things. I realized the process of ‘doing it all on my own’ was the most inefficient process of all.”

The Problem

The first accounting solutions Rachel used struggled to streamline her process and left many accounting tasks to address manually, consuming countless hours of her valuable time.

“I tested out several connectors that brought transactions in one at a time. In the beginning, I used Greenback—a connector that brought in EVERY SINGLE item in the transaction. My first client was a successful Etsy seller that was very high volume. I knew that Etsy had a lot of ‘stuff’ going on and I wanted to see that in QuickBooks. The amount of time I spent on that was astronomical… I had a few other clients that had antiquated systems that did NOT sync to QuickBooks and I had to post the sales manually.”

The Solution

Sales Channels Used

• Shopify
• Etsy
• More

Accounting Platforms

• Quickbooks

With Bookkeep’s Shopify to QuickBooks, Etsy to QuickBooks, and other integrations, NetDeposited is saving countless hours of high-maintenance, menial accounting work and receiving comprehensive, automated daily summaries instead.

“Then, I came across Bookkeep and started to learn more. Now, I prefer it. I show my clients what the journal entries look like and they totally understand it. I am one of those accountants that is fine with QuickBooks as a GL and I run a lot of reports out of the sales platform. I understand that many people prefer having every single transaction in QuickBooks but with these high-volume sellers, this is a better time-saving technique.”

The Result

Now, Rachel uses Bookkeep to rid of the manual accounting work and put her focus on the business, rather than in the business.

“ I now can take a breath and focus on streamlining procedures, think about the culture I want my company to have, and focus on clients that are better matched for my process… I am now more focused on HR, marketing, and growth. I spend more time on my own company’s financials, which I NEVER did… I also meet with peers, partners, and potential clients in meetings throughout the day, in addition to webinars that I like to participate in.”

Moreover, Rachel’s experience with Bookkeep’s onboarding and customer service processes was outstanding.

“[Bookkeep’s onboarding process was] terrific. I love to learn. Everyone at Bookkeep is on my side. I know they want me to succeed, and the feeling is mutual! When I have issues, customer care is easy to contact and work with quickly… My employees now know how to troubleshoot and go to Bookkeep and look at the mapping and fix it if there is an issue. I thought for SURE I would have to do that, it would be too complex but nope- they are awesome with it.”